From the side of the seller, a campaign looks like a set of numbers: inspections attended, enquiries logged. It is natural to treat those figures as the full story. What actually shapes the result takes place somewhere else entirely, in conversations between the agent and interested buyers that rare

From the side of the seller, a campaign looks like a set of numbers: inspections attended, enquiries logged. It is natural to treat those figures as the full story. What actually shapes the result takes place somewhere else entirely, in conversations between the agent and interested buyers that rare

A seller once agreed to a photography date purely because it suited the diary of the agent, not the growing season of the garden. Three weeks before full bloom, the shots were taken anyway, and the listing launched with the garden half finished, with no window left to redo it once the campaign had g

Most sellers assume the difference between agents comes down to experience or the size of the agency behind them. It does not.Agent quality is expressed in behaviour, not biography. The work that determines the outcome happens in the gaps between the things sellers actually see.The result reflects t

The relationship between inspection attendance and competing offers is not automatic. Something has to happen in between - and that something is almost entirely the responsibility of the agent.Buyer interest peaks at the inspection and declines from that point unless it is actively managed. The agen